One of the biggest global meetings industry events of the year will be even bigger in 2019 as IBTM World will partner with The Department of Culture and Tourism—Abu Dhabi (DCT) for the gathering in Barcelona next November. This marks the first time in its 31 years of existence, IBTM will work with a premier partner.

IBTM World Portfolio Director Shane Hannam expressed his excitement about the partnership this way: “We have an excellent relationship with the team at the Department of Culture & Tourism—Abu Dhabi, having worked very closely together for several years now producing IBTM Arabia and I’m delighted that we have now extended that partnership to IBTM World.”

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HE Sultan Al Mutawa Al Dhaheri, executive director of tourism for DCT Abu Dhabi positioned the partnership as a way to share updates about the benefits of bringing an event to his destination with meeting professionals. This includes incentives and local support. “The partnership aligns well with wider initiatives, including our Abu Dhabi Convention Bureau’s Advantage Abu Dhabi, which provides a unique opportunity to event organizers to gain destination-driven value by providing bespoke destination support across a number of key market sectors,” he said.

This announcement came just a day after tech companies Zenus, Fielddrive and Kubify were revealed as the event’s Tech Watch Award winners.

IBTM 2019 will take place on November 26-28, 2019 at Fira Gran Via Barcelona.