This is our moment. The work world is changing and the meetings and hospitality industries are the perfect leaders for the coming equality evolution. Anyone who has stood in line for the ladies room at IMEX knows we are overwhelmingly female in the meetings workforce, but underrepresented in management. This is our chance to step up and show those bankers and computer nerds that a representative C-suite not only can be done, it needs to be done if we are going to keep inventing cool stuff that solves real problems, putting people to work in meaningful jobs and increasing stock prices.
Numerous studies have shown that when more women are in leadership positions, their companies outperform more homogeneous executive teams and boards, have higher sales and better return on capital—66 percent better in some cases. The reason is simple. More diverse points of view result in more insight into what customers want, how problems can be solved and new ways to communicate. Elevating women is just good business.