How Live Events May Survive: Go LIVE Together Coalition

Just how will live events bounce back? And how will all the millions of planners, union workers, general laborers, strategists, marketers, concession-stand workers, entertainers, riggers, project managers and more who are needed to make these events sizzle be able to pick up where they left off many months before?

Enter Go LIVE Together Coalition. Its mission: to support legislative actions that will aid the industry’s recovery from COVID-19—and the survival of all those who contribute to its vitality. This coalition of live-events industry leaders will advocate with local, state and federal legislators to institute measures for the industry’s support and recovery.

Latest to join the coalition as a founding partner is Financial & Insurance Conference Professionals (FICP). Formation of the coalition was spurred in late April by Freeman, the global live events company.

In all, 80 organizations—representing over 4,000 live-events organizations with operations in the U.S. and 112 other countries—have joined forces “bound together by the belief that nothing in the world will ever replace the power and need for trade shows and live events,” according to a FICP press release.

Massive Incubator for Innovation and Growth

“As an organization of meetings professionals and the hospitality community that supports their work, you will find no more passionate advocates for the value and impact of in-person events,” said FICP Executive Director Steve Bova, CAE. “We know that many organizations and individuals in our industry have been significantly impacted by the COVID-19 pandemic, and [we] support actions that will help sustain them and accelerate their recovery.”

FICP, a community of financial services and insurance industry meetings and events professionals, pointed out in its announcement that events serve as a “massive incubator for innovation and economic growth” that contributes nearly $1 trillion to the U.S. economy annually and directly employed 3 million workers in 2019. Over 80 percent of the companies that serve the live-events industry are small, with many being women and minority-owned businesses.

More information is available at and #GoLiveTogether.