Dream Hotel Group, which owns Dream Hotels, Time Hotels and Unscripted Hotels, is offering planners 12 percent commission for meetings and groups that are booked and confirmed throughout 2018.
CEO Jay Stein wants meeting and event planners to know that the international company—with seven properties in the United States and one in Thailand—supports them. “In a time where travel agents and meeting planners seem underappreciated, we want to remind them that Dream Hotel Group is here, and we love their business,” he said in a press release.
The move comes at a time when other hotel companies are cutting or considering cutting commissions to third-party planners. Marriott cut its commissions in North America from 10 to 7 percent starting last month. Hilton will do the same starting Oct. 1, and Hyatt is deliberating whether to follow suit.
Stein says that Dream Hotel Group does not take its relationship with planners for granted. “We recognize and value the important role our intermediary partners play in attracting business and group bookings to our hotels,” he said. “The decision to increase group commissions demonstrates Dream Hotel Group’s commitment to supporting and maintaining a mutually beneficial partnership with third-party planners, particularly independent event organizers, with whom we have built long-standing relationships.”
To obtain the commission, reservations for events must be booked and finalized by Dec. 31. There must be a minimum room occupancy of 10 on the peak night of the event. The offer does not apply to any previously booked business, or reservations subject to cancellation or availability.
Dream Hotel Group’s properties are Dream Hollywood in Los Angeles; Dream Downtown in New York City; Dream Midtown in New York City; The Time New York in New York City; The Time Nyack in New York; Dream South Beach in Miami; Unscripted Durham in North Carolina; and Dream Bangkok.