The Omni, Louisville

Omni Hotels & Resorts has launched a loyalty program for planners that offers immediately redeemable awards as well as free nights, elevated tier status and unique, local experiences with every booking.

“We looked at our existing loyalty program, and industry programs overall, and found we had a real opportunity to recognize and thank our clients in a different way,” said Dan Surette, senior vice president of sales and marketing for Omni Hotels & Resorts, regarding the new Omni Select Planner program. “Beyond a strong loyalty program that gives back to our valued planners, we know that genuine hospitality and service matters. Across the brand, we see ourselves as gracious hosts, and because of our unique ownership structure, our teams are flexible, empowered and creative. Our planners can truly book with confidence, as we are in it together.”

Select Planner is part of the company’s Select Guest loyalty program, which consists of three levels—Black Level (more than 30 credits), Platinum Level (10–29 credits) and Gold Level (0–9 credits). Planners earn one award credit per $1,000 and one tier credit for each $10,000 booked. Twenty award credits can be redeemed for a free night at any of Omni’s luxury resorts and hotels across North America.

Loyalty program members can earn award and tier credits immediately upon signing a group or catering booking, allowing the planner to earn free nights faster and offering an accelerated path to elite-level status. Besides free room nights, other benefits include locally inspired welcome amenities and experiences, flexible check-in and check-outs, and shoe shines and pressings. Members can track their rewards and manage their preferences using one Select Guest account.

Omni Hotels & Resorts has 60 luxury hotels and resorts in leading business and leisure destinations throughout North America, including new hotels with state-of-the-art conference centers in Atlanta, Louisville and Frisco, Texas. The company will be expanding its Convention Center Collection by adding flagship hotels connected to convention centers in Boston and Oklahoma City in 2021.