Post-COVID-19 Meeting Industry Vision Survey Finds Continued Focus on Planning for Future
Sausalito, California, May 13, 2020- A new survey of the event community released today by Smart Meetings magazine found that a supermajority of readers (80 percent) said they were still planning for future meetings. “Smart Meetings’ Post-COVID-19 Meeting Industry Vision Survey” was sent to 16,000 subscribers and 250 people shared their insights about strategic, legal and logistical challenges around planning, cancelling and postponing meetings during this time. Readers and experts weighed in on best practices for hybrid meetings, physically distanced F&B strategies and work from home strategies.
While many were sheltering in place, some added the job of supervising children home from school and others were deemed essential workers and traveling to job sites. Multitasking planners picked multiple options and said they were networking through video-conferencing platforms (69 percent) and helping others who are struggling (42 percent). Just under half said they were focusing on taking a deep breath.
Postpone is Favored Alternative
Moving meetings to a future date was the most common survey response, but individual planners utilized a combination of postponing, pausing and pivoting. While 56 percent said they had to cancel some meetings due to the complexity, size and risk profile, more than 69 percent said they would be postponing and almost 51 percent said they would pivot to virtual.
A telling statistic was that in many cases the same planner was employing multiple strategies rather than postponing all or canceling wholesale. A third (34 percent) said they would be both postponing and pivoting, and a quarter of respondents (23 percent) said they would be doing all three.
Return to Meeting Predictions
While some survey respondents thought meetings would come back with a vengeance, thanks to all the Q2 meetings pushed to the Q4 calendar, most said that group events would more likely come back tentatively, and with new security measures in place to keep people healthy. “There will be new normal in the industry to adhere to state and international guidelines for health and safety,” said Sandy Joyce, head of global event marketing with Discover Financial Services in Chicago.
While many agreed with the go-slow approach, regional meetings that don’t require airlift at a time when routes are still returning were considered a safer option. Long-term, the outlook was brighter. “People will want to get back some form of normalcy, but I believe it will come slowly and build back up. There will be more precautions and more reluctancy in the beginning, but we will bounce back and we will be stronger and more creative than ever before,” said Shirli Goodman, vice president of marketing and events at Nexxus Solutions Group, based out of Orlando, Florida.
Jeanette Paschal, president of Sound Meetings & Event Management in Raleigh, North Carolina may have been the more optimistic of all. “We will all be more gracious and kind to each other,” she predicted.
About Smart Meetings: Bright Business Media, LLC’s mission is to provide the tools meeting planners need to make their job easier. Smart Meetings magazine is designed to be useful, easy to read, educational and fun. The publication provides an industry-insider perspective and gives meeting professionals the information they need to be more effective. SmartMeetings.com features daily updates on the latest in industry trends, corporate event planning and emerging technology, as well as personality profiles on industry leaders and updates on the best venues and destinations. Smart Meetings Experiences is the original one-on-one-appointment meetings. These exclusive one- and three-day events gather meeting planners and suppliers together in a casual, intimate atmosphere where they are given numerous opportunities to network, develop their careers and book business. Smart U, powered by Event Leadership Institute, offers advanced meeting professional education on-demand. And The Smart Connection is the brilliant way to build an influential meetings industry network.
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Smart Meetings elsewhere on the Web:
– Hundreds of media outlets and journalists viewed the winner’s release and clips from the TV special “Smart Destinations: The Best of 2013.” Major media outlets such as Yahoo, Boston Globe and The Street, along many local television stations and business journals relayed the news across the web.
– “Wyndham Offers Meeting Planners Chance at One Million Rewards Points,” hotel-industry.co.uk, July 7, 2012.
– Meeting planners visit to hear Hawaii’s pitch,” Honolulu Star Advertiser, March 21, 2012.
– “Hawaii woos meeting planners with Smart Meetings event,” Pacific Business News, March 16, 2012.
– “‘Smart Event’ to Sell Hawaii Meetings and Incentives, March 18
– 20,” Hawaii Visitors and Convention Bureau, March 16, 2012.
– “Make it Work : The Zen of Event Planning,” forbes.com, Oct. 27, 2011.
– “Smart Meetings Convenes 25% Growth,” minonline.com, Jan. 12, 2009.