Planning events in today’s environment is an exercise in adaptability, creativity and partnership. As the demand for memorable, effective in-person gatherings grows, so does the complexity of delivering them—from managing costs and risk to shifting logistical hurdles, conference execution is a team effort.
To meet the moment, Destination Marketing Organizations (DMOs) have evolved beyond visitor promotion. They’ve become strategic extensions of the planning team—offering cost-saving insight, supplier access and local expertise when it matters most. A recent Smart Meetings survey of meeting planners—from corporate, association, nonprofit and third-party sectors—confirms what many in the field have long known: DMOs add real, measurable value.
About the sponsor: Destination DC, the official destination marketing organization for the nation’s capital, is a private, nonprofit membership organization committed to marketing the area as a premier global convention, tourism and special events destination, with a special emphasis on the arts, cultural, and historic communities.
