LATCB’s client services taps the pulse of authentic L.A.


The Los Angeles Tourism & Convention Board (LATCB) works with meeting professionals to plan extraordinary events. LATCB’s Client Services team matches your goals and objectives with local partners, and simplifies the planning process by providing award-winning experience, knowledge and convenience—all complimentary. Client Services team members have a thorough understanding of all customer segments, and are particularly attuned to evolving trends, innovative ideas and new developments that make meeting in L.A. irrestible. In their own words:

On What L.A. Offers

“As millennials, we crave social environments—whether for business or pleasure—and here in Los Angeles, you can find that around every corner no matter the time of day,” says Katrina Aceves, a director of Client Services for LATCB. “I enjoy the fact that I have the ability to shape the perception of Downtown L.A., not only because I work for LATCB, but because I am a resident of the community. I’m all about showcasing the hidden gems, those special nooks that can leave a lasting impression.”

In today’s world, technology and lifestyle companies accommodate millennials by allowing them to choose exactly what they want, and Sacha Tani, manager for LATCB Destination Services, believes L.A. is ensuring that they can achieve their goals.

“I want to curate an authentic experience for my clients that speaks to their attendees’ and company culture,” Tani says. “Experiences range from a street-food block party, a Rodeo Drive shopping experience a la Pretty Woman, a trendy speakeasy bar crawl or an A-Listers experience on stage at the iconic Dolby Theatre.”

On What Planners Should Know

Planners should not overlook the fact that L.A. is a hub for creativity, which jump-starts the exchange of new ideas.

“As one of the premier creative capitals of the world, meeting possibilities are endless across L.A.’s unique venues—from historic warehouse locations to iconic landmarks and everything in between,” Aceves says. “There are plenty of cool, creative spots that planners wouldn’t automatically think of, such as Grand Avenue’s cultural institutions or the Arts District.”

Tani says LATCB’s Client Services team offers insider knowledge for authentic L.A. experiences and creative meetings.

Click here for more on our Ultimate Los Angeles Guidebook for Meeting Planners.