Smart Meetings caught up with Larry Alexander, president and CEO of Detroit Metro Convention & Visitors Bureau, at American Society of Association Executives (ASAE)’s annual meeting and exposition in downtown Detroit’s Cobo Center on Aug. 10.

In this exclusive video, Alexander discusses the amazing metamorphosis Detroit has experienced over the past decade. As he points out, if you haven’t been to Detroit lately, you are in for a big surprise!

There has been $11 billion worth of investments poured into the city, and it shows! Cobo Center and Detroit Metropolitan Wayne County Airport (DTW) have been completely refreshed and revitalized, and the city has plenty of full-service hotels, exciting new restaurants and bars, and interesting entertainment venues. Continued development is on the horizon, and Alexander promises that the Detroit you experience today will be different from Detroit five years from now.

Detroit is perhaps the country’s greatest Comeback City. It wants your business, and is ready to deliver. The message Alexander wants to communicate to event planners is “when you’re in Detroit, you’re a big deal in town!”

Take Detroit out for a test spin, and let the Motor City’s helpful CVB staff drive your next meeting!