Yesterday marked the first day of Streampoint Solutions’ first Event Technology Week, a week-long briefing on technology trends, including event management and integrations, event marketing and housing management. This week we will deliver tips, guides and trends from event industry professionals who specialize in all aspects of the event planning and managing process.

Day one was all about finding the best technology solutions for your event. It was led by Dharmesh Dayabhai, co-founder of Steampoint Solutions, and Jennifer Beatty, managing director of Resiada.

From engaging attendees to ensuring positive ROI, technology can enhance the event experience, but only if used wisely. Following are some of the areas participant pointed to as being positively impacted by event technology.

Related: 11 Event Tech Trends That Shaped 2018

Increased focus on Data, AI, VR and AR

Artificial Intelligence can track analytics of an event, provide insightful information and allow planners to act based on that data. Destinations across the country are using AR to create engaging experiences. For example, Wembley Stadium is using AR to create an interactive tour, during which, you can hover your Wembley-provided device over the many items around the stadium, including jerseys and trophies, and receive fun facts about the item. You can even pan your device across a conference room to watch the latest press conference held there.

Chatbots increase efficiency and satisfaction

With the use of chatbots, companies, such as Streampoint, have seen a decrease in call center support and it has increased efficiency and response times to commonly asked questions. Another plus is that when communication is delivered via text, recipients are more likely to respond.

Attendees want to be in control

Privacy is important. Attendees want to know where their data is going and how it’s being used. Be transparent about your privacy policies and attendees will feel more comfortable about connect with your company and each other.

Influencer marketing captures attention

Related: Harness the Kardashian Effect to Market Your Event

Brand influencers are the new spokespeople, with a much larger reach and deeper audience engagement. They create authentic content and have the potential to drive traffic to websites and landing pages. A survey from EventMB found that the most-used social media sites are Facebook, Twitter and LinkedIn.