In this awe-inducing presentation, Johnny Cupcakes will educate you on how you, too, can create a wave of word-of-mouth marketing, loyalty, and obsession around your products, services or organization through the power of experiential branding. He will inspire leaders to create a culture of ‘brand obsessives,’ team members who will shout about the company values and engage with the brand on a deep level, resulting in loyal teams and bowled-over customers.
Seriously Smart: A Conversation with Charlotte St. Martin
In this special interview, Charlotte St. Martin, President of the Broadway League, and former hospitality industry executive, will share the leadership lessons she has learned and the challenges she faced throughout her impressive career. During her tenure at The Broadway League, Charlotte has successfully managed several factors affecting the theatre industry including labor strikes, economic downturns, government issues, and the COVID-19 pandemic. Meetings industry veteran and Smart Meetings TV Host Mike Lyons will talk to Charlotte about her start in the hotel industry, obstacles she overcame as a woman trying to build a career in a then male-dominated business, and challenges and learnings that have shaped her successful career in the industries she has served.