Four days (including Smart Monday) go fast. After more than a decade of attending IMEX, we have learned a thing or 10 about being efficient with the precious 96 hours in town. Hopefully, this helps you maximize your IMEX ROI.

1. Plan Ahead

    • Research the event schedule, keynote speakers and exhibitors before arriving.
    • Create a personalized agenda with the must-attend sessions, networking events, and workshops.
    • Reach out to potential contacts and set up meetings in advance—way in advance.

2. Network Strategically

Read More: How to Take Networking to a Higher Plane

      • Attend networking receptions and industry-specific gatherings.
      • Use social media platforms to connect with attendees and influencers using #IMEX23.
      • Carry business cards and be ready to digitally exchange contact information with new acquaintances.

    3. Engage with Exhibitors

    room of businesspeople

      • Visit the exhibition hall with a clear purpose and target specific vendors.
      • Engage in meaningful conversations, asking relevant questions about their products or services.
      • Collect brochures and materials to review later.

    people sitting in conference room4. Attend Educational Sessions

      • Participate in workshops and seminars to enhance industry knowledge.
      • Take notes during presentations and engage in Q&A sessions.
      • Connect with speakers after their talks to ask additional questions.

    5. Utilize the Hosted Buyer Program

      • If applicable, take advantage of the Hosted Buyer Program to access exclusive benefits.
      • Schedule appointments with exhibitors in advance through the program.

    woman drinking from glass of water6. Take Breaks and Stay Hydrated

      • IMEX America can be overwhelming, so schedule short breaks to recharge.
      • Stay hydrated by carrying a water bottle throughout the event.
      • And wear comfortable shoes!

    7. Participate in CSR (Corporate Social Responsibility) Activities

    Read More: CSR Fights Hunger

      • Engage in any Corporate Social Responsibility initiatives organized during the event.
      • It’s an excellent way to give back and bond with like-minded professionals.

    8. Keep an Open Mind

      • Be open to serendipitous encounters and unexpected opportunities.
      • Engage with people from different backgrounds and industries.

    9. Reflect and Follow Up

    two woman smiling and talking

    • After you return home, schedule time to review your notes and experiences after each day of the event.
    • Follow up with new contacts within a week, expressing your gratitude and interest in continuing the conversation.
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