American Express Meetings & Events’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team.

The company aims to be the Nordstrom experience of shopping for end-to-end event software solutions, rather than an Amazon digital shopping-cart website, explains Linda McNairy, global vice president at American Express Meetings & Events.

Event professionals engaging AMEX M&E will have access to venue sourcing from Cvent and Lanyon, online registration from Cvent and Splash, and mobile app software from DoubleDutch, Attendify, GoEngage and EventsMobileApp—plus experts who can help choose the right solutions and integrate the flow of information. The common thread with the products is that they drive efficiency in the meeting planning process, deliver data and insights, and focus on the attendee experience.

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“No one prover can meet all the needs of all sizes of meetings; that is why we have brought together a suite of solutions that can be layered for the best experience,” McNairy says. All offerings have been reviewed for compliance and security.

Even Meetings Express, the do-it-yourself platform launching soon for simple meetings, will be optimized by region and focused largely on venue selection. “The simplicity of a meeting is often separate from its size,” McNairy says. “Sometimes, a board meeting for a dozen VIPs is more complex than a one-day meeting for 100 people.” For straightforward gatherings being managed by less experienced managers, the new website will offer an easy solution for finding a space.

Attendify also speaks to the needs of planners with simpler meeting challenges as it is known for its intuitive app creation experience. So, even those on a budget can offer attendees access to customized agendas, presentations and speaker information without the need to hire programmers. The platform also provides data analytics to help planners integrate the event in their marketing campaign and improve future experiences.

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DoubleDutch’s powerful white label, customizable event app and registration platform help event marketers capture and understand the attendee journey, including travel data and survey feedback.

Splash aids sophisticated planners in scaling event programs by enhancing marketing and attendee management by using smart guest lists, responsive event pages and integrated email campaigns.

Still in incubation are products that leverage augmented reality, facial recognition, bots and artificial intelligence to improve the attendee experience. And, coming soon, according to McNairy, are ground-transportation management solutions.