Caesars Entertainment, parent company of Caesars Atlantic City, Harrah’s Resort and Tropicana Atlantic City, has announced it will embark on a major upgrade of its Atlantic City casino resorts.
To the tune of $400 million.
The first phase will be unveiled this summer, with $170 million in guest room renovations, beginning with Harrah’s Atrium Tower and Caesars Centurion and Ocean Towers. At Caesars, the aesthetic will be inspired by the Jersey Shore, featuring sand-colored creams and oceanic blues. Harrah’s Resort will be updated with playful, vibrant elements that reflect its upscale Marina district location.
Following phases of the three-year project will include interior redesign and enhanced gaming floor experiences for all three properties, as well as fresh dining concepts with “acclaimed restaurant partners,” as a press release put it.
New Jersey Gov. Phil Murphy highlighted the importance of the project for the city and state, declaring the sizeable investment “supports our focus on growing the economy, continuing to support Atlantic City, and creating jobs in our state, and I applaud Caesars Entertainment for leading the recovery effort.” He further noted that a focus of his administration was to “reestablish Atlantic City as a premier tourist destination in New Jersey.”
Caesars’ commitment to complete updates within the next three years is a continuation of its efforts to help revitalize famed Atlantic City Boardwalk. From 2014 to 2018, Caesars Entertainment invested $250 million in its AC resorts, including construction of the East Coast’s largest event facility, Waterfront Conference Center, and renovating Harrah’s Coastal and Harbour towers.