Lisa Messina has joined Las Vegas Convention and Visitors Authority (LVCVA) as chief sales officer. Messina joins following a 4.5-year stint with Caesars Entertainment, where she most recently worked as senior vice president of sales, leading a team of 120 sales directors. She’ll begin her new position in early September.

“I am thrilled to join the LVCVA and represent Las Vegas, the number one name in tourism,” Messina said. “There is tremendous history to celebrate in Las Vegas but there are also opportunities to make history. We are at a pivotal moment where the landscape is evolving in a fun and transformative way. It gives business and leisure travelers even more reasons to return.”

Read more about new developments in Las Vegas.

Before joining Caesars, Messina worked with Hilton Worldwide as executive director of intermediary group sales, as well as chief marketing officer with ConferenceDirect before this. She also serves on MPI’s international board of directors and as its board liaison on its committee for anti-human trafficking, both positions she began January 2022.

In November 2020, we spoke with Messina about the opening of Caesars Forum and meeting in person again. Check it out.