Hospitality giant Melia Hotels International (MHI) will be implementing the cloud-based solutions of revenue-strategy technology firm Duetto as part of the company’s ongoing digital transformation.

The implementation of Duetto’s price optimization application, GameChanger, and revenue intelligence application, ScoreBoard, is intended to further boost Melia’s revenue-strategy marketing and distribution capabilities.

“Melia’s revenue strategy includes next-generation pricing and distribution tactics, the digitization of its loyalty program and a movement toward personalizing the guest experience from booking to post-stay, leading to optimizing the customer experience and to offering the best personalized vale proposals for specific audiences,” said Thomas Adler, vice president of global revenue strategy for MHI.

Adler says that a modern revenue strategy is an important part of  the hospitality company’s ongoing efforts, and thinks that open pricing—the strategy that drives GameChanger—will also help to lead the hotel industry into the future while pursuing goals such as personalization and widely embracing data.

“We are thrilled to partner with Melia, one of the industry’s leading companies, and it’s gratifying they saw our company as a change agent that could help their transformation,” said Patrick Bosworth, co-founder and CEO of Duetto. “We look forward to helping Melia remake its revenue organization into one that proves the power of open pricing… which will also enable Melia to leverage new tactics and data sources that continually disrupt the industry.”

Founded in 1956 in Palma de Mallorca, Spain, MHI is one of the largest hotel companies in the world and the largest hotel chain in Spain, in terms of both resort and city hotels. The company operates more than 370 hotels in 43 countries and four continents under its brands: Melia, Gran Melia, ME by Melia, Paradisus, Innside by Melia, TRYP by Wyndham, Sol Hotels and Club Melia.

Duetto, based in San Francisco, delivers revenue strategy solutions to the world’s leading hotels and casinos, allowing them to better manage pricing, revenue and business-mix decisions with superior, actionable data. Due to rapid marketplace adoption, Duetto has been expanding in key markets throughout the Americas, Europe and Asia. Nearly 2,000 hotel and casino properties in more than 60 countries use Duetto’s solutions.