Hard Rock Hotels, known for having some of the most amazing presidential suites, is teaming up with Sony Music Entertainment to redefine the traditional presidential suite by integrating dynamic life-sized content, mixed media and memorabilia of the world’s most iconic artists.

“We’re thrilled to be in alliance with one of the most highly regarded music companies in the world,” said Dale Hipsh, senior vice president of hotels for Hard Rock International. “Partnering with Sony Music gives Hard Rock Hotels & Casinos unprecedented access to an incredible breadth of emerging and superstar artists, iconic record labels and insights to help develop our music strategy in key markets. This creative capability allows us to bring our key differentiator to life in ways never before done by infusing music, design, and technology.”

Sherif Shafi, vice president of brand innovation for Arcade Creative Group and Sony Music Entertainment, says, “It’s an honor to join forces with such an iconic institution that has long been synonymous with the best in music and entertainment. Partnering with Hard Rock allows us an amazing platform to promote our music and artists on a global scale while having our arcade creative team deliver world-class creative content and groundbreaking experiential concepts, positioning Hard Rock as a leader in the lifestyle category.”

Arcade Creative Group and Sony Music will advise for select properties public spaces, such as bar and club areas, and lobbies to consistently integrate a musically centric aesthetic. Each rock- star suite will encompass creative design, one-of-a-kind memorabilia and a music experience of a lifetime.

Properties that will be featuring the Rock Star Suites are Hard Rock Hotel Los Cabos and Hard Rock Hotel Guadalajara in Mexico, Hard Rock Hotel Desaru Coast in Malaysia and Hard Rock Hotel New York in New York City, scheduled to open in late spring 2019.