Photo credit: Marriott

Few things are as universal as the “shower thought.” For those unfamiliar with the term, it’s used to describe a stroke of genius or a creative breakthrough that hits when preoccupied with a routine activity like driving or showering. The only problem in such scenarios is that there’s usually no place to capture it.

However, one hotel brand is making it easier to record those insightful moments. In Marriott’s 2017 international survey of 5,000 international travelers, 51 percent of business travelers reported that their best thoughts occur while showering. In response, Marriott is testing a new “smart” shower door technology. Fittingly called Splash of Brilliance, the touch-screen technology currently resides at the Irvine Marriott in California.

According to a Business Traveller report, Matthew Carroll, vice president and global brand manager, Marriott Hotels, stated:

“Marriott Hotels promises to embrace the pace of change. We are constantly looking for new ways to use technology to enhance our guest experience. Our M Beta hotel in Charlotte started our journey of testing and trying and this shower door technology pushes the limit of our thinking in an imaginative and fun way.”

A “canvas” is created using the build-up of steam on the shower door. Not only can guests record and review their ideas with their finger, they can also send them as an email attachment from the comfort of a warm shower. In a statement, the hotel said that guests can, “scribe or sketch their brilliant ideas and send it to themselves before they get washed down the drain.”

The technology is in the process of being tested for usage, feedback and satisfaction score from the guests staying in the Splash of Brilliance room. See more about the wildly brilliant feature below.