Photo of Solaz, from The Luxury Collection, set to open in  Los Cabos Mexico in 2018. Photo credit: Marriott International 

Marriott International announced plans for significant growth today, with 40 luxury properties lined up to open in 2018. Marriott’s shift toward the upscale market has been accumulating since acquiring Starwood in 2015.

The brand has 200 new luxury priorities in development. Twenty-five new countries—including Iceland, Nepal, Cuba and the Philippines—will welcome the Marriott International brand, which is currently represented in 60 countries.

This expansion largely stems from the results of a study conducted in partnership with Skift, the largest travel-industry intelligence platform. The survey found that the luxury traveler prioritizes a “transformative and authentic experience” in a new place.

“From former palaces in Venice and Vienna to skyscrapers in Hong Kong and Dubai, to intimate, remote escapes in the Maldives and Mexico, the breadth of our portfolio is incomparable and allows us to surpass the expectations of our guests around the globe,” said Tina Edmundson, global brand officer for Marriott International.

“We see luxury as a launch pad for self-actualization, with bucket lists evolving from where you want to go to who you can be,” she added. “With data showing a global shift in perception around luxury, we are uniquely positioned to provide personalized and truly differentiated experiences that resonate with this next-generation jetsetter.”

Brand Specifics

The Ritz-Carlton will open in six new locations, including China’s Jiuzhaigou Valley. Renovations will also take place in its Berlin, Istanbul and Rome properties.

St. Regis Hotels & Resorts will open in Cairo and Amman, Jordan.

Zadun, a Ritz-Carlton Reserve, will debut in Los Cabos, Mexico.

JW Marriott will see new openings in Nashville and the Maldives. More than half its properties will undergo multimillion-dollar renovations. Among these are JW Marriott Bangkok and Grosvenor House, a JW Marriott Hotel, in London.

Rebel W Hotels has eight luxury hotels opening internationally. These locations include Brisbane, Australia; Panama City; Dubai, United Arab Emirates; and Tel Aviv, Israel.

The Luxury Collection will have 10 new properties opening in remarkable locations across the globe, including Los Cabos; Savannah, Georgia; Vail, Colorado; and Okinawa Prefecture, Japan.