Hotel hygiene and health safety certification is all the rage, and understandably so. That’s why Forbes Travel Guide teamed up with digital health company Sharecare to offer Sharecare Health Security Verified with Forbes Travel Guide.

Hotels around the world have already been awarded this certification, including Waldorf Astoria Las Vegas, The St. Regis San Francisco, Fairmont Grand Del Mar in San Diego and Baccarat Hotel New York in Manhattan. Sharecare requires hotels to verify health protocols on more than 360 expert-validated standards, including cleaning products and procedures, ventilation, physical distancing, guest experience, and safety communications with guests and employees.

Participating hotels also have the option to track employee screening results and provide clinical health screeners information and updates on that facility’s compliance.

“Restoring guest confidence is a critical objective for the entire global hospitality industry, especially hotels and resorts,” says Filip Boyen, CEO of Forbes Travel Guide. “To their credit, hotels have invested heavily in setting up health safety procedures, but they have placed the burden of assessing their programs—and assuring individual properties are following them—onto the guest or travel advisor. This conflicts with the guiding principles of hospitality, not to mention the carefree joys of travel.”

Planners and hotel guests will be able to identify a Sharecare certified property from a seal of approval on property and its websites.

“By earning the verified badge,” Boyen went on to say, “hotels now have a credible way to broadcast that they are following comprehensive, consistent procedures to heighten health security, certified by a third party.”

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