In recent months, the California drought has become the most pressing statewide issue. However, water scarcity has long been a global crisis. Now, thanks to the International Tourism Partnership, hotels are stepping up to reduce water consumption across the hospitality industry.

The Hotel Water Measurement Initiative is standardizing the way the hotel industry measures and reports water consumption. The new methodology will allow hotels to set the standard for similar properties in their region, as to promote good water stewardship.

As part of a rapidly growing tourism sector, the hotels are a large consumer of water. International Tourism Partnership predicts that demand will exceed supply by 40 percent in 2030. By the same year, over a third of the world’s population will be living in areas of high stress on water supply.

The Hotel Water Measurement Initiative is supported by the Stockholm International Water Institute, Water Footprint Network, World Resources Institute and Carbon Trust. Participating hotel companies include: Fairmont Hotels & Resorts, Hilton, Hyatt, IHG, Mandarin Oriental, Marriott, Starwood, Taj, Diamond Resorts and Carlson Rezidor.