Marriott International’s Super Bowl 50 promotional campaign is scoring points with fans eager to win tickets to the mega event. Throughout the football season Marriott is interacting with fans online and through its social media channels, offering chances to win coveted tickets to Super Bowl 50, which will be held in the San Francisco Bay Area Feb. 7, 2016.
Courtyard has been the official hotel of the NFL for the past four years, and this is not the first time Marriott has kicked off a sports-related campaign. Last season it sponsored a full lineup of football-related activities that proved to be a win-win for customers and the company alike. Promotions included tailgating parties, appearances by football legends, interactive fan photo experiences and exciting giveaways.
Marriott Super Bowl Partnership
Marriott and the NFL are partnering to promote Super Bowl 50. “The NFL is the powerhouse of professional sports, and our long-standing sponsorship gives us an opportunity to tap into a passionate group of travelers, bringing the breadth and depth of our brand offerings to fans,” said Karin Timpone, Global Marketing Officer, Marriott International, in a press release. “Our NFL sponsorship represents the company’s ongoing effort to bring exclusive and memorable experiences for our guests and the 52 million members of our Marriott Rewards program.”
“Marriott provides unique and interactive experiences that have resonated with football fans across the country,” noted Renie Anderson, senior vice president of sponsorship, NFL. “We are pleased to work with Marriott to reach our fans in authentic and innovative ways, especially leading up to Super Bowl 50.”
This year, Marriott is scoring points with the following Super Bowl-related promotions.
Suite Stadium Contest (#SuiteSB50Contest)
In a series of social media challenges, fans are vying for the chance to have the world’s first sleepover party at Levi’s Stadium, site of Super Bowl 50. The one-of-a-kind overnight stay will take place the night before the big game, in a suite transformed into a Courtyard guest room. The winner and three guests will also score flights and tickets to the game, as well as access to Courtyard’s VIP event. The contest closes Nov. 3.
50 to 50 Campaign (#50to50 @MarriottRewards)
Marriott Rewards, the company’s award-winning loyalty program, launched the 50 to 50 sweepstakes. This promotion gives members in three countries the chance to draft their own dream teams of 50 friends and relatives, who will savor an exclusive VIP Super Bowl 50 weekend in the San Francisco Bay area. The winner will get to take a group of 50 to Super Bowl 50. Airfare, hotel, tickets to the game and extra VIP experiences are included.
Members can enter immediately; non-members must sign up for the free Marriott Rewards program. The deadline to enter is Nov. 30. The contest is open to residents of the U.S., Canada (excluding Quebec) and the U.K. The grand prize is valued at $325,000.
Marriott Rewards will participate in the League’s NFL on Regent Street Fan Fest event Oct. 24 in London. The event will feature surprise visits from special VIP guests, chances to enter the 50 to 50 sweepstakes and the opportunity to watch the Jacksonville Jaguars face off against the Buffalo Bills from a private suite at Wembley Stadium on Oct. 25.
Journey to Super Bowl 50 Road Trip (#CourtyardNFL )
Throughout the football season, Courtyard is sponsoring the Journey to Super Bowl 50 Road Trip, hosting fan fests at NFL markets across the country. The promotion features themed games, appearances by NFL legends, food samples from the brand’s Bistro and Marriott Rewards gifts.
TV/Video Promos (Courtyard YouTube)
Courtyard continues its tradition of comedic television and video spots. Like last year, the television campaign features NFL anchor Rich Eisen. Courtyard Camera, hosted by actor Ben Schwartz (House of Lies, Parks and Recreation) features humorous interviews and skits with NFL players. View the videos as they become available at the Courtyard YouTube page.