While we’re inundated with news updates and varying opinions about Saturday’s nightclub shooting that left 50 dead and more than 50 wounded in Orlando, the hospitality industry has again come together to do what they do best amid tragedy: lend their support.

Social media has proven once again to be a dominant medium for everything from spreading the news around the world and sharing updates lightning-fast, to being a place to stand together in solidarity.

The conversation will inevitably turn to how this shooting will affect the travel industry in Florida; the same fear that was experienced after attacks in Brussels and Paris left travelers questioning their future plans.

“Orlando, as one of the world’s most popular and iconic destinations for travelers, and a community that proudly cherishes its diversity, has long been considered a high-value target for would-be terrorists. Now it appears our worst fears have been realized,” writes The Orlando Sentinel.

“Let our community define itself by our unequivocal response: United…How we proudly reaffirm Orlando’s identity as a welcoming, inclusive place for people who live here or visit, no matter their background or orientation.”

While the headlines today focus on gun control, terrorism, and the LGBTQ community, we’d like to take a moment to shed light on some of the beautifully powerful ways our industry is standing together to show their support.