Thinking about your next business event destination? Make it Melbourne, Australia’s creative, cultural and innovation capital and a place of exploration and discovery. If you’re wondering where to start with planning your event, try the Melbourne Convention Bureau (MCB), your eyes and ears on the ground to help you plan an unforgettable event – read on to find out how.

  1. MCB is helping clients innovate their events
    Vibrant, creative and cultured, Melbourne is one of Australia’s most appealing cities. Its business event suppliers are at the forefront of a changing industry, delivering fresh and innovative thinking to enhance events, reach new audiences and deepen engagement. Melbourne based supplier, Harry the hirer has developed new Smart Badge technology which help businesses and planners execute events with confidence. The technology provides instant contact tracing, updates on room capacity limits and provides social distancing alerts allowing clients to feel safe and at ease during an event. MCB also continues to support clients by providing a suite of digital resources to help clients plan their events from home with inspiring  virtual-reality tours of Melbourne and a delegate destination hub.
  2. There’s a venue for all occasions
    If you are planning a unique function, a wide selection of over 80 unique creative venues are on offer in Melbourne’s city center alone. From unconventional spaces like the State Library Victoria and the Arts Centre Melbourne, clients have a variety of venues to choose from, all paired with Melbourne’s world class dining scene. Melbourne boasts the country’s highest concentration of conference facilities, conveniently located in the heart of the city. The convention district offers more than 197,000 square meters of conference space, the pinnacle of which is Melbourne Convention and Exhibition Centre (MCEC).
  3. Melbourne has incredible incentive experiences
    If you’re looking at planning an incentive travel program, there is no shortage of unique and exclusive group activities across Melbourne and regional Victoria to add an incredible WOW factor to your itinerary. Whether for a group of 50 or 1,000 – the only challenge is narrowing down the selection. From once in a lifetime VIP experiences to fun and engaging team building experiences, this city and its regions has something special for every group. Find inspiration with MCB’s sample itinerary programs and explore the different options.
  4. There are endless accommodation options
    From comfortable, fully equipped business hotels to five-star luxury, a variety of accommodation is readily available in Melbourne and its immediate surrounds, where clients can rejuvenate and rest in style. All major international hotel chains are represented in Melbourne including W MelbourneAccorHotelsHyattHiltonWestinMarriottSofitelNovotel and Crown ranging from three-and-a-half to five-star. To view accommodations options, click here.
  5. You’ll have the support and industry expertise from Team Melbourne
    There are many reasons why Melbourne is a top business events destination, but one the city is globally recognized and celebrated for is its collaborative approach when hosting business events. As Australia’s “knowledge” capital, Melbourne transforms a group of people into a powerful collaborative force—a dynamic union of great minds that come together to work, always striving for excellence. This is the way Melbourne does business. Holding your event here will leverage the power of a truly connected network across academia, industry and government. Melbourne Convention Bureau has over 50 years’ experience and knowledge in the business events industry and works with suppliers to ensure you have flexibility and peace of mind when planning your event.  Providing end to end event support, MCB  works with over 200+ local suppliers to ensure your event is unforgettable.

For more information on how Melbourne Convention Bureau can assist with your next event  visit or contact our US team: Kaitlyn Palatucci at or Maria Rivera at