Cloud event management software company Etouches announced today their acquisition of enterprise software company Zentila, which provides venue sourcing and booking for corporate and third-party meeting and event planners. The acquisition will significantly expand etouches’ mission of providing clients with smart event planning solutions.

Zentila’s award-winning platform streamlines the process of sourcing and booking venues and capturing data to increase meeting ROI. In addition to handling requests for proposals for venues, Zentila provides several tools to help planners get meetings booked, including an interactive bid summary and a targeted online advertising model.

Etouches’ end-to-end software assists with registration, mobile apps, event marketing, onsite, logistics, event data and ROI. The software has assisted over 20,000 event professionals in planning and executing their events.

“Our clients are in constant communication with the hospitality market, adding Zentila to our offer will further strengthen that bond and meet our clients’ expectations,” said Oni Chukwu, CEO of etouches, in a statement.

Zentila CEO Mike Mason will join etouches as Vice President, Sourcing and Hospitality Solutions.

Just last month, etouches announced it had closed $20 million in growth funding from new and existing investors, which helped accelerate its global growth. At the time of the announcement, Chukwu stated that the company would continue to put significant investments towards their product, new innovations, and personnel. This new acquisition undoubtedly has done just that.