Cloud event management software provider Etouches has been acquired by HGGC, a private equity firm. Etouches’ cloud platform makes event planning easier by bringing together all of the many aspects of organizing an event, including  venue sourcing, marketing, registration, logistics. Etouches also allows planners to analyze their event’s performance with data-driven features that provide real-time statistics, measure engagement and analyze return on investment (ROI).

Etouches’ long list of happy customers includes Lufthansa, Dell, IKEA, NPR and many other multinational corporation. The company has won several industry accolades over the years, including being ranked one of the top three global event management software companies by Technavio in 2017. Etouches has also been recognized by several publications as one of the best places to work.

Etouches is a rising star in the event technology sector. Over the past 12 months, the company has served an impressive 46,000 events with a total of 5.8 million registrants

“We are very excited to partner with HGGC as we continue to enhance our offering and capitalize on the large whitespace in the market,” said Oni Chukwu, CEO of etouches. “The HGGC team’s experience in marketing technology gives them a very sophisticated understanding of the opportunity in front of us as enterprises transition from single-point solutions to a suite of solutions that manage the entire event lifecycle.”

“Most people don’t realize that event management is an enormous business expense, accounting for up to 3 percent of total revenue and nearly a quarter of all B2B marketing budgets—approximately $14 billion,” said Farouk Hussein, Principal at HGGC. “Organizations are hungry for a broad solution set that can be used by multiple stakeholders to address all event management needs, as well as a centralized data source that is critical for event analytics. etouches provides that solution, which tracks real-time customer engagement, drives overall lower event costs and increases ROI and productivity.”