In this episode of Smart Start Radio, hosts Sara Robertson and Eming Piansay sit down with two trailblazers transforming the beverage experience at events: Carl Radke, entrepreneur and co-founder of Loverboy and Soft Bar & Café, and David Stevens, co-founder of Olympian Meeting and six-time Fittest #EventProf.
Together, they explore the growing demand for non-alcoholic options, the art of crafting mocktails that feel as celebratory as cocktails, and how planners can deliver hospitality with intention, from the first welcome drink to the final farewell.
Carl opens up about his personal journey to sobriety and how it inspired him to create spaces that feel inclusive, elevated and fun, without alcohol. David shares his philosophy on designing events, prioritizing wellness, connection and high performance.
The message is clear: Don’t water down the soap. From thoughtfully crafted beverages to premium small details, every touchpoint is an opportunity to show attendees they belong.
