Easy Tips to Better #ENGAGE Your Attendees Through Instagram

Presenter: Sheryl Shelton, Manager, B2B Marketing & Social Media, Hilton

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This lively presentation will provide the learner with easy-to-implement tips for making their meetings and events Instagram-friendly. Focus will be given to maximizing social media exposure during all three planning phases – before, during and after the event. The goal is to share information the planner can easily implement without impacting their stressful schedules. Sheryl will be joined by professional food photographer and cookbook author Justin Fox Burks, also known as The Chubby Vegetarian @chubbyveg.


1. Building social buzz before attendees walk through the door.
2. Quick tips for taking pro-style smartphone photos, even during your busy day!
3. Recognizing social savvy attendees to build a loyal following.