Event Tech Survival Guide

Presenter: Lindsay Martin-Bilbrey, Shameka Jennings, Brandt Krueger

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Just when meeting professionals were feeling confident in their virtual meeting skills, it is time to start shifting to hybrid programs. Listen in as an award-winning association meeting pro, and two event tech veterans share the essential techniques to thrive in the coming meetings environment. You will learn:

  • The most common things that could go wrong at a virtual or hybrid event and how to fix them
  • What questions to ask when choosing a platform
  • Painfully funny stories that will make you feel better about whatever happens at your event.


Shameka Jennings, CMP, director of meetings and partnership development, NCSTD

Shameka Jennings is an award-winning meeting and events association professional with over eight years of industry experience. She is director of meetings and partnership development at National Coalition of STD Directors. She drives revenue growth, sponsorships and member engagement through creation of relevant and on-brand event experiences for the organization. Previously, she served as director of education and events at National WIC Association, where she was responsible for managing all of NWA’s educational activities, which included four conferences, a 32-week leadership development program, and a weekly webinar schedule. She received her bachelor’s degree in psychology from Sewanee: The University of the South, and her master’s in tourism administration with a concentration in event and meeting management from The George Washington University. She is also a Smart Woman in Meetings Award recipient.


Brandt Krueger, owner, Event Technology Consulting

Brandt Krueger is Smart Meetings’ Event Tech editor, a technical producer, instructor with Event Leadership Institute, geek dad and husband. He brings more than 20 years of experience in the meetings and events industry and has spoken at industry events and seminars all over the world.


Lindsay Martin-Bilbrey, CMP, CEO, Nifty Method

A lover of travel, tradeshows and pie, Lindsay aims to make marketing, events and technology easier for eventprofs to use and participants to enjoy. She brings nearly 20 years of experience helping companies and associations create programs that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity and innovation. She is a former #Eventicons podcast host, eventprof, and marketer with work featured in the New York Times, EdWeek, Smart Meetings, and the Association Research Lab. Lindsay and her company, Nifty Method, have worked with brands including Ford Motor Company, Sirius XM, Kinaxis, NTEN, Event Marketer, IMEX, and the National Speakers Association.


Lindsay Martin-Bilbrey lindsay@niftymethod.com

Shameka Jennings sjennings@NCSDDC.org

Brandt Krueger brandt@brandtkrueger.com