Healthy Meeting Resources Help Planners Start Meaningful Discussions
Looking for an easy way to keep everyone healthy when putting together an agenda? In advance of IMEX America 2023 coming to Las Vegas, Caesars Entertainment, the largest gaming company in the world, launched its Wellness Menu during a one-day Wellness Day that included tai chi classes in Valley of Fire State Park led by Pink Jeep Tours. Time at Qua Spa at Caesars Palace, light bites at Guy Savoy Restaurant and dinner at Eiffel Tower Restaurant in Paris Las Vegas highlighted the brand’s focus on tasty, well-prepared food and relaxing, healthy experiences.
Read More: Wellness Hacks and Deep Relaxation Trends
The “menu” goes beyond health-conscious group meal options, such as kombucha flavors, quinoa salads and tofu poke stations. Classes on everything from sound vibration to nutrition for mental health and laughter is medicine comedy shows can be “ordered” up to draw on vetted local talent. Also available for the asking is aura and chakra reading along with organized walks/runs and guided outdoor hikes.
It’s @CaesarsMeetings Wellness day and we are in the Valley of Fire loosening up our chi. Join us by following our daily posts from IMEX America 2023 in Kas Vegas #IMEXcitex @lvcva pic.twitter.com/FW2twh8ras
— JT Long (@SmartMtgsJT) October 16, 2023
Other wellness services on offer include popular favorites such as petting zoos, puppy lounges and goat yoga. Why stop there? Paint therapy, IV treatments and scentscaping/ gifting from Scentex are fresh ways to show attendees you are thinking about all of their needs.
“Caesars has long offered innovative wellness options for employees and accommodated clients; it was time to make the services easier to access by packaging it all up in a ‘menu’ that could start a discussion,” said Reina Herschdorfer, director of marketing, national meetings and events with Caesars Entertainment.
The products and services will initially be available at the brand’s Las Vegas properties and then will be rolled out to Atlantic City and Reno/Tahoe in future phases.
A History of Meeting Well
The current focus on healthy meeting spaces is not the first time brands have gone beyond accommodating “dates and rates” to differentiate their spaces.
In 2014, Westin, then part of Starwood, introduced its “six pillars of health.” This included sleeping well, eating well, moving well, feeling well, working well and playing well.
The same year, MGM Resorts and Dr. Depak Chopra’s Delos brand partnered to break ground on Stay Well Meetings space at MGM Grand that included enhanced air purification, improved cleaning, circadian lighting and ergonomic furnishings.
InterContinental Hotels Group had already pioneered EVEN hotels (now numbering 24 across the country from Times Square New York City to Eugene, Oregon) and Hyatt’s Thrive program, which includes sustainability leadership along with healthy activations, were already in place.
In 2020, Hilton debuted, Tempo by Hilton, a lifestyle brand boasting guided meditation, pumped-up gyms and healthy food and beverage options. The brand described the properties as being curated to serve a growing segment of “modern achievers.”
All of these offerings targeted a wellness industry that was estimated by Statista.com to be worth $476.1 billion in 2022 and is projected to grow to $1.2 trillion by 2030.
The new Caesars product offers turnkey solutions specifically for meeting professionals. The brand will highlight the offerings with a two-day event on Global Wellness Day June 13-15, 2024 that will feature wellness speakers, hiking and meditation in Red Rock National Park, yoga on the High Roller and rafting on Colorado River.
