With the excitement surrounding major sporting events, many groups are looking for ways to bring the energy of the game into their meetings and conferences. Sports-themed activities introduce a refreshing element that enhances engagement, fosters camaraderie, and boosts overall well-being. Whether through competitive play, team-building exercises or immersive fan experiences, integrating sports into meetings is a winning strategy for planners looking to create a dynamic and memorable event.
In my role as director of sales and marketing, I collaborate with planners to curate impactful experiences that align with their meeting goals. Drawing from the vibrant sports culture in Jacksonville, I am sharing my top recommendations for incorporating sports in events to create meaningful connections and lasting impressions on attendees.
Mixing Things Up for a Unique Event
In a world of conventional meetings, events that offer an array of fun and immersive activities stand out to attendees. By adding a sports-inspired element, planners can reinvigorate their attendees, promoting movement and interaction, which in turn will boost their energy levels and engagement throughout the event. Additionally, the physical activity enhances mental health, reducing stress and improving overall well-being. Shared experiences like friendly competitions or game-day-inspired events create stronger connections among attendees, making networking and collaboration more organic and enjoyable.
Read More: Alternative Venues: Not Your Usual Suspects
Trending Sports-Inspired Activities
The demand for sports-related activities in meetings has grown significantly over the past few years. In Jacksonville, where sports fandom is deeply embedded in the city’s culture, incorporating local sports elements can make an event especially impactful. Activities like riverfront runs, fitness challenges, pickleball tournaments, and even stadium tours can enhance the overall experience. At Hyatt Regency Jacksonville Riverfront, just a few blocks from EverBank Stadium, VyStar Arena and VyStar Ballpark, home to the Jumbo Shrimp, groups can integrate their meetings with the city’ vibrant sports scene. Planners can arrange game-day viewing parties, host team-building exercises inspired by professional sports training or offer wellness-focused sessions like yoga overlooking the St. Johns River.
Read More: Notes from the Road: Jacksonville
To ensure the sports-themed activity aligns with specific group preferences and is logistically possible, I recommend sharing the theme with the venue early in the planning process. This allows the events team to get creative and tailor the experience to your needs and those of each guest. Early collaboration ensures that all details are well thought out, making the activity a seamless part of your event.
Ensuring Inclusivity
Inclusivity is crucial when planning a sports-themed event. Not everyone will be well-versed in a particular sport or activity, or will be comfortable participating for that matter—but there are always ways to involve everyone. For instance, during football-themed events, non-players can participate by serving as check-in officials, halftime entertainment organizers or event photographers. If someone is new to football-related activities, they can be paired with an experienced fan to learn the game’s basics and enhance their enjoyment of the experience. Encouraging creativity and asking attendees for their preferences helps ensure everyone feels included.
Water Sports and Adventures
During the spring and summer months, on-the-water activities are always a fun way to engage a group. Groups can take advantage of scenic riverwalks, team-building scavenger hunts along St. Johns River through the unique Go Tuk’n rides, or even private chartered boat experiences through St. John’s River Taxi. The nearby Jax River Taxi offers a fun and unique way to explore the city from the water, while sunset cruises provide a relaxing end to a productive day. By incorporating these waterfront activities, planners can offer attendees a refreshing break from the boardroom while still fostering team bonding and engagement.
By incorporating sports into your next corporate meeting or event, planners have the opportunity to transform the experience into an engaging, inclusive and unforgettable occasion for all attendees. This approach not only fosters camaraderie and a sense of achievement but also pairs business with enjoyment. Whether through competitive play or relaxing adventures, sports can elevate the overall event experience, leaving participants energized, connected, and more productive. Consider embracing this strategy to ensure your gathering stands out, delivering lasting memories and exceptional value to everyone involved.
—
Kate De Master is the director of sales and marketing at Hyatt Regency Jacksonville Riverfront. With extensive experience in hospitality and event planning, De Master specializes in creating dynamic and engaging group experiences that highlight Jacksonville’s unique offerings.
She is passionate about helping planners curate memorable events through innovative programming and strategic partnerships. In her free time, she enjoys exploring Jacksonville’s vibrant waterfront, attending local sporting events, and discovering new restaurants in the city’s thriving culinary scene with her husband, Nick.
