This week during IBTM America at Chicago’s McCormick Place, buyers and exhibitors used the mobile event app by GenieConnect of Lanyon to view appointments in addition to accessing the show schedule and social media, and receiving special alerts in real-time.

GenieConnect was acquired by Lanyon in December, marking a key addition to the company’s meeting-related portfolio. Lanyon Smart Events Cloud features a comprehensive suite of meeting technology to help simplify event planning.

“GenieConnect has things we didn’t have,” says Anthony Miller, chief marketing officer for Lanyon. “It was driven by the power of mobile and its impact on attendee experience. Mobile is extremely prolific.”

The app features a full directory of exhibitors and their booth numbers, and a listing of speakers and presenters. The transportation schedule and descriptions of networking events are also helpful.

In addition to Lanyon’s mobile app product, here are other offerings that are part of Lanyon Smart Events Cloud:

-Lanyon RegOnline automates every detail of planning events so planners can focus on attendees.

-Lanyon Events, formerly known as Lanyon Conference, fully automates the conference planning process to engage attendees, exhibitors and sponsors.

-Lanyon Meetings, formerly known as Lanyon StarCite, helps with your strategic meetings management and compliance.

-Lanyon Travel, formerly known as Lanyon Total Hospitality Suite, helps with new transient business and saves time by simplifying transient RFP management.

“We think we can remove some of the stress through software,” Miller says. “Our goal is to help the industry evolve and make smart decisions through software and data.”

Miller discussed ROI as an important reason to consider using the Lanyon suite. He says customers experience cost savings, time savings and business growth through engaging attendees.

Lanyon products were also used at Professional Convention Management Association’s Convening Leaders event earlier this year in Chicago. PCMA reports that 88 percent of attendees took advantage of remote check-in and picked up their badges at hotels. More than 200 attendees also used the technology to make suggestions for new sessions.

“With RegOnline technology tracking behavior at our conferences and chapter levels, we know which sessions have been successful at past events,” says Jason Paganessi, PCMA vice president of business innovation. “Through this valuable insight, we are able to plan and tailor future products and programs to attendees.”