EIC-VSef Collaboration to Simplify Virtual Event Data Collection

The Washington, D.C.-based Events Industry Council (EIC) and VSef, which launched early 2021, have taken steps toward simplifying data collection for virtual events.

VSef, created by feedback platform and research agency Explori, is a universal data format for hybrid and virtual events and was created “with the aim of creating a global standardized data format which can be used to simplify the process of moving data between event platforms, sales and marketing systems and business intelligence tools,” reads a press release.

Since it began, the company has received backing from many organizations around the globe, including Notified, Emerald Expeditions, Reed Expeditions, Clarion Events and Informa Markets, which hosts the annual World of Concrete in Las Vegas, among others.

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“As the global voice of the business events industry, the EIC works to establish international industry standards through the CMP Program, EIC Sustainable Event Standards as well as the long standing APEX initiative, said Amy Calvert, CEO of EIC.

“The global VSef initiative…has focused on the area of digital event data standards, and developed a comprehensive solution on a not-for-profit basis. We are delighted to bring our APEX Commission and VSef together to further develop and establish these essential data standards.”

VSef has recently launched a second version of its software, VSef 2.0, which includes new features, such as better language capabilities, greater management of exhibitors’ products and customized data fields, allowing all event data to be gathered in a single download.

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